Paris Street is the 5th Avenue of Prague. It is a place where the Art Nouveau meets the luxurious brands like Louis Vuitton, Dior, and Prada, and where car brands like Rolls Royce, Lamborghini, Ferrari, or Porsche drive through more often than trams on the Wenceslas Square.
The history of Paris street goes back to the Middle Ages when it used to be part of the Jewish Quarter or Josefov. The street was called Mikulasska after St. Nicholas's church standing nearby. This street was a famous location already in the 14th century due to its proximity to the Old Town Square.
Starting from the end of the 19th century, Josefov and a part of the Prague Old Town were being demolished during the Sanitation process. This trend of 'clearing out' devastated city quarters came from Paris. Back then, this area in the Czech capital was a sore spot on the face of Prague. The former ghetto was emptied by most Jewish people and became home for marginalized groups. Prague was striving to be a modern capital, so it was time for a radical change. Most of the houses in the former Jewish Quarter except 5 Synagogues, Ceremonial Hall, and the Old Jewish Cemetery were destroyed completely. New apartment buildings were constructed in trendy Art Nouveau and Art Deco styles very popular in Paris. The main boulevard, which stretches from the Old Town Square to Cechuv Bridge, was named Paris street.
Paris street is one of the most expensive places to live today. It is also the area of luxurious shopping. Clothing and accessory brands such as Hermes, Gucci, Dior, Prada, Jimmy Choo, Cartier, Louis Vuitton are located on Paris street. You can also find Pinko, Longchamp, Furla, Celine, Moncler, Burberry, Bottega Veneta, and Valentino there.
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We visit this street on our Prague Free Walking Tour.
Author: Valeriia Zahradnikova and Vaclav Zahradnik, Prague guides certified by Prague City Tourism agency. Valeriia and Vaclav have worked in tourism for over 6 years and have guided thousands of Prague visitors.